Aqua Magica Waterpark Is Latest Example of Lucrative Trend
Looping Group's addition of a waterpark to Isla Magica theme park is a strategic move to ensure long-term guest interest - and one many European theme parks are following
Reviewing the recent activities of the Looping Group is like peering at a microcosm of the European theme park industry as a whole. The growing company, with headquarters in Merlimont, France, is closely examining what features its parks will require to keep guests consistently returning year after year. And, like the most successful parks around the world-but particularly in Europe right now-that answer involves the expansion or addition of a waterpark.
The management team at Looping Group, which owns nine leisure parks in Europe, explains its plan as "combining an organic and dynamic external-growth strategy." The management team isn't shy about letting competitors know what the goal of that strategy is, either: to become one of the leading European management groups in the regional parks sector.
Recently, Looping Group proved its commitment to that strategy when-for the second straight year-it inaugurated a new waterpark addition to one of its facilities, this time at Isla Magica in Seville, Spain.
Dipping in to the pool of waterslides
The Looping Group kickstarted is focus on aquatic attractions last year when it expanded its Avonturenpark in Hellendoorn, Netherlands, to include the new Aquaventura Slidepark. Designed and installed by Polin Waterparks, the new waterpark features were part of a more than $4 million (€3 million), 16,404-square-foot (5,000-square-meter) expansion of the facility.
This year, the Looping Group again partnered with Polin for its $6.5 million (€5 million) expansion of Isla Magica, a facility of which it gained ownership in 2013. Open since 1997, the theme park - which is divided into seven different themes that represent various eras in Spanish history during the 16th century - offers comedy theaters; live entertainment with water, lasers, fire and music; sail-boat rides; and two-story carousels. At the time Looping Group took over, however, the park was in danger of closing. The Looping Group determined that it could revitalize the themepark by adapting some new management techniques, controlling the budget more closely and, most importantly, introducing an innovative waterpark to regain guests' interest.
This time, however, CEO Laurent Bruloy decided he wanted to do more than add standard water slides. At the new Aqua Magica waterpark, Bruloy chose to install several of Polin's signature rides.
"We wanted to invest in attractions that would not only excite local residents and entice them to come back many times over the summer season," Bruloy says, "but that would also intrigue visitors from outside the area. We know that these waterslides will help build guest loyalty because they are unique and thrilling. Plus, we'll provide an actual beach experience with our wave pool in an area of Span that is far from the coast.
"In essence," he added, "we're offering an experience that can't be found anywhere else in Seville."
Attractions That Delight and Excite
Aqua Magica features a select group of slides designed to let guests challenge one another and themselves by upping the adrenaline factor. All of the slides feature Polin's exclusive resin-transfer molding (RTM) manufacturing technology, which makes the slides appealing not only to the riders but also to guests on the ground because both the interior and exterior of the tubes are smooth and shiny. Additioanlly, the RTM manufactured slides are also physcilally superior.
Set within the parameter of the park's winding 1,476-foot (450-meter) -long leisure river, guests looking for a thrill will find:
- Racer Twin Hybrid
- Black Hole + Rafting Slide Combination
- Rafting Slide + Flying Boats
- Aquatube + Giant Body Slide Combination
- B6 - Water-Play Structure
Guillermo Cruz, general manager of Aqua Magica, says that these types of attractions are key to making a waterpark successful during the short summer seasons that are typical in Europe.
"If you give guests slides and other water rides that offer real thrills and excitement - adrenaline-pumping experiences that they can't get anywhere else - then it's definitely possible to keep them coming back again and again," Cruz explains. "And that allows even a short season to be extremely profitable. Plus, waterslides and water play structure are appealing to families who might not otherwise be interested in the 'typical' theme park experience," he adds. "After all, a waterpark allows guests to spend much more time together than most theme parks. They can ride many of the slides as a group. They can splash together in the wave pool or float along in the leisure river. And they can let little ones entertain themselves with the interactive gadgets and gizmos of the kids' water playground.
"Those are experiences you just can't get at a dry theme park," he adds.
An ocean of waterpark experience
Looping Group's understanding of the benefits that waterpark add to a traditional theme park comes from the expertise provided by several key members of the firm's management team. Pierre Cathala and Arnaud Coste formerly managed other well known waterparks.
Their knowledge has come in handy since the waterpark had its inauguration on July 3 and opened to the public on July 10. The park - more than 215,000 square feet (20,000 square meters) in size - has been busy; it can accommodate about 4,000 people daily. (The main park typically sees about 600,000 visitors annually.) And crowds have been steady.
Management doesn't expect those numbers to change until the waterpark closes for the season in late September. Nor does Looping Group expect to slow its expansion plans when it comes to adding new waterparks, slide parks as they call at its other properties. After all, next summer is just around the corner.
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About Looping Group
Headquartered in France, Looping Group was established in 2011. Led by CEO Laurent Bruloy, the company owns nine leisure parks in Europe - five in France and one each in Switzerland, the Netherlands, the United Kingdom and Spain. With a dynamic external growth strategy, the company aims to become one of the European leaders in the regional parks sector.For more information, visit www.looping-group.com.
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of waterparks, waterslides & water play attractions. 2500 waterpark projects in more than 90 countries around the world have been completed by Polin, and Polin is the biggest waterslide supplier in Eurasia. Working with a wide variety of clients has helped Polin reach several milestones, including installing the first waterparks of many countries and many other award winning rides at parks with world-renowned reputations. Polin offers the industry's widest range of products, including signature rides such as the patented King Cobra, Magic Spheres, Spheres, Magi Cone and Space Shuttle.
Polin is the pioneer in the advancement and application of closed-molded manufacturing technology in waterslide development. First implemented in 2006, 100% of Polin's annual fiberglass production has been converted to resin transfer molding (RTM), and meets the industry's highest standards. Polin offers both bowl rides and family rides featuring RTM techniques. Polin also offers its unique and patented Natural Light Effect technology, Special Pattern Effects technology in RTM and translucent RTM waterslides.Polin is an ISO9001 certificate holder by TUV Germany since 2003, all Polin slides conform to European norms, all steel parts conform to international DIN standarts, all designs conform to ASTM practices, and Polin is also CSEI approved for projects in China. Polin is the only waterslide company that holds a quality certificate for all of its waterslides by TUV, and was the 2012 Export Winner of Turkey in the SMSE Category. Polin has a high plant capacity with production in 3 existing plants in Turkey. The 4th facility will be open in 2014. Polin's team totals 500 people, with five offices throughout the world.
Polin is committed to providing the best-quality product and service by investing in continuous research and development. The company plans to further expand its L-RTM line while introducing new signature rides and innovations.For more information, visit www.polin.com.tr
For additional information, contact Sohret Pakis at +90 262 656 64 67 or firstname.lastname@example.org. Please visit us at www.polin.com.tr for product information, news, events and other updates.